MILUX Beach House

An exclusive beach club environment created at Fortune’s annual Most Powerful Women’s Summit. The Beach House served as a welcoming retreat to summit attendees. Inspired by luxurious members-only clubs around the globe and contemporary architecture, the space played host to a series of curated events that gave guests a taste of the Marriott International Luxury portfolio.

We created a logo inspired by the physical space of the summit’s pop-up, and a visual brand language inspired by luxury. Clean geometric type with airy space emphasizes the contemporary sophistication of the MILUX portfolio.